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Industry Problems and Pain Points
Low Digitization

Low Digitization

Data insufficiency is a common problem encountered by traditional agriculture business, nor can they rest assured that the core data are authentic. There is no valid certificate for industrial upgrading.

Lacking Supervision

Lacking Supervision

Most farms in China are small and fragmented, thus making them hard to supervise, and the products vary in quality.

Information Asymmetry

Information Asymmetry

Numerous upstream and downstream enterprises are isolated from each other, thus making them unable to share data in a timely manner.

Solution Overview
  • The blockchain-based Agriculture Big Data Platform is co-developed by VeChain and its partners. The key components of the project are designed based on the characteristics of agriculture and field research. By leveraging blockchain and IoT technology, we can facilitate precise process control through traceability management platform and apps.
  • The data stored on the blockchain is verified by DNV, an independent third party to ensure its authenticity and reliability, building trust between upstream and downstream companies and enhance consumer confidence.
  • The data stored on the blockchain can be used for analysis, facilitating the improvement of industrial management process. By scanning the tags attached to the products, users can verify and backtrack their products. Regulators can use the data to monitor the agricultural products. The data can also be utilized by insurers to provide customized insurance policies.

Automatic data collection and uploading

The data collected by IoT devices will be stored on the VeChainThor Blockchain, ensuring data authenticity and providing reliable data for analysis.

Reduce regulatory costs

With authorization, data stored on the blockchain can be shared with regulators to reduce labor costs of regulation.

Digital services

By utilizing the authentic and reliable data stored on the blockchain, we can provide digital services to support businesses such as supply-chain finance and insurance, facilitating the digital transformation of traditional agriculture.


VeChain Solution

Traditional Agriculture

Traditional Agriculture


Fuji MARUMO Tea Garden

VeChain is working with one of the most well-known tea businesses in Japan, run by the Fuji MARUMO Tea Garden. By utilizing blockchain and IoT solution, Fuji MARUMO Tea's customers are able to verify their tea products. In this solution, VeChain assigns every product a unique ID to ensure the exclusiveness of the product. All the product relevant data will be stored on the VeChainThor Blockchain. By scanning the NFC chip with the VeChain Pro App, customers can verify whether their tea originated from Fuji MARUMO Tea Garden. Furthermore, when scanning the chips, the consumer can obtain further information about the product, and interact directly with the Fuji MARUMO Tea Garden.

A Sea Cucumber Brand

By utilizing the blockchain technology and IoT devices, a sea cucumber company is enabled to collect authentic data from breeding, fishing, to transportation and processing. The data collected will be hashed and then uploaded to data center and stored on the VeChainThor blockchain. By scanning the QR code on the packages, consumers can verify and backtrack the product. With the data stored on the blockchain, enterprises can improve their management, and government agencies are enabled to achieve effective regulation.

More Info and Demo

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